AarronWalter


I’m the co-founder of Design Better and have spent two decades influencing how the tech industry thinks about design—from building the UX practice at Mailchimp to advising the White House, WHO, and hundreds of companies worldwide.

Design Better

Design Better explores the intersection of design, technology, and the creative process through conversations with inspiring guests across many creative fields.

Eric Ries: Lean Startup author on why good companies go bad, and why good design is critical to success
Latest Episode

Eric Ries: Lean Startup author on why good companies go bad, and why good design is critical to success

We chat with Eric Ries about the “harder is easier” principle through stories from Patagonia and the long-term stock exchange he built as a design challenge, and why the value a company makes comes from the design of its products. And because we couldn’t resist, we get into AI slop, LLM psychosis, and Eric’s clear, simple antidote: never ask these tools to make you an artifact — ask them to teach you how to make one yourself.

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