Designing for Emotion, the brief book that’s helped designers around the globe create engaging customer experiences, is now in its second edition.
Designing for Emotion
In the years since publishing the first edition, emotional design has gone from innovative to essential in designers’ toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience.
Packed with engaging case studies and psychologically-grounded principles, Designing for Emotion has never been more relevant for modern business.
What’s new in the second edition?
Learn from updated case studies that push beyond where the web was in 2011 and reflect more of today’s concerns such as privacy, representation, and safety. You’ll also engage more deeply with your users when you apply takeaways from the new chapter on empathy and inclusion. Finally, make the case for working more thoughtfully in your own company with Aarron’s fresh insight into the business value—and impact—of emotional design.
Available Now in ebook and paperback formats
What People Are Saying
“Business leaders everywhere are now appreciating the power of design. But what exactly is that power? This book breaks down what design is really about—the human at the other end of the experience—and for that person, how to go beyond functional and usable to truly delightful.
Chock full of simple yet powerful concepts as well as relatable examples, this book will have you coming out the other side feeling more inspired and capable of making wonderful things.”
— Julie Zhuo, author of The Making of a Manager
“If a single, small book can shatter the notion that we’re designing for page views not for people, this is that book.”
— Liz Danzico, Chair, MFA in Interaction Design, SVA
“Emotion can be a fuzzy word, but with Aarron Walter's expertise and insight, emotion becomes an unfair advantage for your business.”
— Jake Knapp, New York Times bestselling author of Sprint
“Aarron’s reboot comes just when we now know how digital experiences can not only delight and empower people but they can also destroy and depress them, too. Aarron’s updated text addresses these darker concerns while still carrying the unfettered optimism he’s brought to the intersection of creative expression with business. High five, Aarron!”
— John Maeda, Chief Experience Officer / Publicis Sapient
Available in paperback and ebook formats.
“Our designs need to provide delight. They need to help our users feel more safe and secure. They need to give our users confidence and empower users to, themselves, make the world a little bit better.
Aarron’s new edition of the book far exceeds the first edition in helping designers like us do just that. The book you’re about to read will transform you into a better designer. And your designs will better transform your users to make the world a better place. ”
— Jared Spool, Maker of Awesomeness and Co-Founder of Center Centre
“Feeling depressed and lonely, career-wise, design-wise? Do you feel constrained to produce dull, dreary designs? Do your pleas for excitement and emotional content fall on deaf ears? My prescription: 15 minute sessions reading Aarron Walter’s book ‘Designing for Emotion,’ three times a day. Continue until the symptoms disappear. If the symptoms persist, do not despair: reread the book.”
— Don Norman, Author of Emotional Design and Living with Complexity
“Every now and then a book comes along that changes the way you think about the web. This is one of them. The web is made for humans, and ‘Designing for Emotion’ does a fantastic job explaining how to keep that in mind. Two swissmiss thumbs up!”
— Tina Roth Eisenberg, Founder, Swissmiss and Creative Mornings
Book club
Books are best when enjoyed together. Learn about the Designing for Emotion book club that includes books for everyone in your team or class, a discussion guide, and a remote session with the author.