Design Personas

Excerpted from
Designing for Emotion.

If your website were a person, who would it be? Is it serious, buttoned-up, all business, yet trustworthy, and capable? Is it a wisecracking buddy that makes even mundane tasks fun?

Following a similar structure as a user persona, you can flesh out the personality of your design by creating a design persona. Personality can manifest itself in an interface through visual design, copy, and interactions. A design persona describes the methods of channeling personality in each of these areas, and will help a team of web professionals construct a unified and consistent result. .

Here’s what you’ll include in your design persona:

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