“Companies waste fortunes seeking a magic bullet for Search Engine Optimization. But the keys to honest, effective web findability are appropriate writing and semantic markup. Aarron Walter’s wonderfully lucid and informative book tells everything you need to know to get your web content (or your client’s) in front of as many appreciative readers as possible.”
- Jeffrey Zeldman, founder, Happy Cog Studios author, Designing With Web Standards, 2nd Edition
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A List Apart recently published an article I wrote entitled Findability, the Orphan of the Web Design Industry. It’s a story of a sadly neglected little boy named Findability whose siblings―Information Architecture, Usability, Project Management, Design, and Development― all garner ample attention from folks in a web design agency while he remains unnoticed despite his essential role to the success of all projects.
I recently ran across a wonderful video on YouTube in which Tim Berners-Lee, the father of the Wold Wide Web,speaks about the idea of the Semantic Web. It’s a simple, yet elegant concept that has yet to come to fruition asBerners-Lee had originally dreamed.
To celebrate the release of my new book Building Findable Websites: Web Standards SEO and Beyond, I’m giving away an autographed copy to one lucky winner.
If you’ve been sitting on the fence about whether or not to attend An Event Apart in New Orleans April 24-25, let me help sway you to make the decision easier. Read on »
At SXSW last year I met Michael Nolan - senior acquisitions editor for Peachpit Press - and pitched him my idea for the book Building Findable Websites. Almost one year later the book is in print and on its way to a bookstore near you. Read on »