It can be a tough task trying to convince your boss that the company or department should adopt Web Standards when building projects. Change is often seen as time consuming, inconvenient, tedious, expensive, and not worth the effort. Chances are that if you are trying to make the case to follow Web Standards to your boss by arguing from the “moral high ground” by saying “it’s the right thing to do”, you are not going to have much success. If you want to make real change in the industry, you have to speak to the bottom line: Profit.
