There are a host of interesting books about psychology, design, emotion, and how our brains work that informed my book, Designing for Emotion. Here’s a list of essential books for the shelves of any user experience designer, web designer, or content strategist interested in the topic of emotional design.
We take our brand very seriously at MailChimp, not because we are hyper brand-nazis, but because our brand is our personality. It’s who we are as individuals and as a collective. We think a lot about how to convey our personality consistently while adapting to different contexts. MailChimp’s Content Curator, @katekiefer, has been pondering how to shape the MailChimp voice while adapting tone to the emotional state of readers. We have a lot of people writing for us, and guiding them into the voice of the brand can be tricky. That’s why we’ve created a simple little website that shows our writers how to use the MailChimp voice. It’s called Voice and Tone.