1. Aarron Walter

  2. Home

    Speaker

    Aarron Walter speaking at An Event Apart

    photo by 42Jellos
  3. Author

    Designing for Emotion

    Designing for Emotion

    A Book Apart

    It’s not enough for our websites to be usable. They need to be human. Designing for Emotion will share insights into psychology and design principles that will help you make brands, products, and services emotionally engaging.

    Walter’s approach is direct, rigorous, at times scientific and filled with practical insight and humor.

    Anthony Wing Kosner, Forbes.com

    Every now and then a book comes along that changes the way you think about the web. This is one of them. The web is made for humans, and ‘Designing for Emotion’ does a fantastic job explaining how to keep that in mind. Two swissmiss thumbs up!

    Tina Roth Eisenberg, Swiss Miss

    Feeling depressed and lonely, career-wise, design-wise? Do you feel constrained to produce dull, dreary designs? Do your pleas for excitement and emotional content fall on deaf ears? My prescription: 15 minute sessions reading Aarron Walter’s book ‘Designing for Emotion,’ three times a day. Continue until the symptoms disappear. If the symptoms persist, do not despair: reread the book.

    Donald Norman, author of Emotional Design and Living with Complexity
  4. Designer

    MailChimp

    By day, I’m the mild-mannered User Experience Design lead for the Rocket Science Group, makers of MailChimp.

    “I really admire MailChimp’s friendly presence. They put out such a positive, warm vibe. Well done.”

    Jason Fried
  5. The UX Sketchbook

    The UX Sketchbook

    As the User Experience Design Lead at MailChimp, I draw a lot of interface ideas, and so do the folks in my team. Sometimes we make detailed drawings of a new feature, or just a rough sketch of an idea to share with a developer or executive.

    There are a lot of nice sketchbook options on the market, but nothing really fit our workflow. My colleague Stephen Martin knows a bit about how to make a good sketchbook, and together we have a lot of ideas about how we’d like a UX sketchbook to work. So guess what, we made our own. It’s called The UX Sketchbook.

  6. From the Blog

    1. Jonathan Ive On Simplicity

      Why do we assume that simple is good?

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    2. A New Type of Designer

      What’s clear, and it’s been said before, is that there’s an opening for a new type of designer. Someone that understands interaction design, product design and can add character to things through behaviour. A light touch. Very subtle in order to make them believable – without them being too ridiculous.

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    3. The Web Ahead Episode 10: On Human Connection

      I had a lovely time chatting with @JenSimmons, host of The Web Ahead podcast on the @5by5 network. We talked about interface design, working in design teams, and the joy and pain of critical feedback.

      read on »