Aarron Walter
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Speaker
Coming Attractions
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Go Beyond Pixels, St. John’s Newfoundland
May 25, 2012 save to calendar
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An Event Apart Austin
July 9, 2012 save to calendar
Author
Designing for Emotion
A Book Apart
It’s not enough for our websites to be usable. They need to be human. Designing for Emotion will share insights into psychology and design principles that will help you make brands, products, and services emotionally engaging.
Walter’s approach is direct, rigorous, at times scientific and filled with practical insight and humor.
Every now and then a book comes along that changes the way you think about the web. This is one of them. The web is made for humans, and ‘Designing for Emotion’ does a fantastic job explaining how to keep that in mind. Two swissmiss thumbs up!
Feeling depressed and lonely, career-wise, design-wise? Do you feel constrained to produce dull, dreary designs? Do your pleas for excitement and emotional content fall on deaf ears? My prescription: 15 minute sessions reading Aarron Walter’s book ‘Designing for Emotion,’ three times a day. Continue until the symptoms disappear. If the symptoms persist, do not despair: reread the book.
Designer
By day, I’m the mild-mannered User Experience Design lead for the Rocket Science Group, makers of MailChimp.
I really admire MailChimp’s friendly presence. They put out such a positive, warm vibe. Well done.
I use MailChimp to host my newsletter mailing list. It’s reasonably priced (though not the very cheapest), and has much better usability than other mailing list services I investigated. I have been burned in the past with email providers so I would rather pay a little more for something good.
The UX Sketchbook
As the User Experience Design Lead at MailChimp, I draw a lot of interface ideas, and so do the folks in my team. Sometimes we make detailed drawings of a new feature, or just a rough sketch of an idea to share with a developer or executive.
There are a lot of nice sketchbook options on the market, but nothing really fit our workflow. My colleague Stephen Martin knows a bit about how to make a good sketchbook, and together we have a lot of ideas about how we’d like a UX sketchbook to work. So guess what, we made our own. It’s called The UX Sketchbook.
From the Blog
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Steve Krug on When to Do Usability Tests
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The ROI of Usability Testing
For every dollar a company invests to increase usability, it receives $10-$100 in benefits.
John Karat, IBM Research
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Hartmut Esslinger’s Design Philosophy
Form follows
functionemotion.
