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Aarron Walter

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My Book: Building Findable Websites

Building Findable Websites: Web Standards, SEO, and Beyond
Building Findable Websites: Web Standards, SEO, and Beyond
Aarron Walter
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Companies waste fortunes seeking a magic bullet for Search Engine Optimization. But the keys to honest, effective web findability are appropriate writing and semantic markup. Aarron Walter’s wonderfully lucid and informative book tells everything you need to know to get your web content (or your client’s) in front of as many appreciative readers as possible.

- Jeffrey Zeldman, founder, Happy Cog Studios author, Designing With Web Standards, 2nd Edition

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The Rolling Stones – Jigsaw Puzzle Track | Artist
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Archive for the 'Typography' Category

Mark Boulton on Design

20 Mar . 2007

Mark BoultonMark Boulton recently spoke via Skype to my User-Centered Interface Design class at The Art Institute of Atlanta on the principles of design as they apply to the web, and his experience in the industry. Mark has made a name for himself in the web industry as a typographer, designer, and a skilled writer on these topics. He’s perhaps best known for his insightful, self-published series of articles entitled 5 Simple Steps, which explores core design topics such as the grid, and typography, and will soon be spun into a PDF book of the same name. Perhaps you have seen some of his other articles on A List Part and Vitamin. Mark brings together two traits in his work that rarely mingle, brilliant design talent, and humility that seems to keep him learning and sharing his wealth of knowledge.

Mark recently spoke at South by Southwest in two panels, one with Khoi Vinh about grid systems, and the other with Richard Rutter about web typography. I recommend keeping an eye on the SXSW podcast page for the release of these lectures, as they were some of the best of the year, in my humble opinion.

Grid Systems in Graphic Design Typography

Mark mentioned two important books when he spoke to my class that have guided him in his design work. For understanding grid systems, he recommends Grid Systems in Graphic Design by Josef Muller – Brockmann, and for understanding typography he recommends the appropriately named Typography by Emil Ruder. Here’s Mark’s lecture podcast presented February 28, 2007.

Mark Boulton’s podcast lecture on designing for the web

Typographic Information Design

27 Oct . 2006

A recent article entitled “Web Design is 95% Typography” has sparked a great deal of discussion about the importance of typography in web design. This is not necessarily a revalation, but the article does make an interesting connection between typography and information design. The author points out

“95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.”

This statistic nicely illustrates the importance of strong typographic design in order to deliver clear information design. One site the article mentions as exemplary in information and typographic design is Subtraction, which I have long admired as it’s very hard to pull of a black and white design using color so sparingly. The information hierarchy is always clear and logical; the design is functional and attractive.

Of course the recent A List Apart redesign is also mentioned as an example of strong typographic design. Jason Santa Maria got his inspiration for the design from classic book layouts. The Morning News is a site that is not mentioned that I think is quite good at delivering a lot of content in an elegant and functional manor through good typographic design.

Articles for Budding Interactive Designers

08 Oct . 2006

When getting started in the interactive design field you can find yourself a bit intimidated by the breadth of knowledge required to succeed. Design, programming, and user science are each multi-facited with much to learn and explore in each sub-discipline under the umbrella of interactive design. Here are a few great articles that can give you a head start on fundamentals free of charge! Don’t you just love this internet thing?

Design

Programming

User Science

Interactive Design Ezines