Skip to Content

Aarron Walter

XHTML | CSS |

My Book: Building Findable Websites

Building Findable Websites: Web Standards, SEO, and Beyond
Building Findable Websites: Web Standards, SEO, and Beyond
Aarron Walter
Buy on Amazon
Book's Companion Website
Companies waste fortunes seeking a magic bullet for Search Engine Optimization. But the keys to honest, effective web findability are appropriate writing and semantic markup. Aarron Walter’s wonderfully lucid and informative book tells everything you need to know to get your web content (or your client’s) in front of as many appreciative readers as possible.

- Jeffrey Zeldman, founder, Happy Cog Studios author, Designing With Web Standards, 2nd Edition

Now playing on my computer

The Strokes – Trying Your Luck Track | Artist
Japancakes – This Year's Beat Track | Artist
Public Enemy – Stop In The Name... Track | Artist
Brazilian Dance – Mas Que Nada Track | Artist
Ryan Adams – Call Me on Your Way Back Home Track | Artist
My Playlist Feed | My Last.fm Profile

Recent Photos From Flickr

DSCN7577, Sat, 13 Feb 2010 07:32:38 -0800 DSCN7574, Sat, 13 Feb 2010 07:32:14 -0800
DSCN7573, Sat, 13 Feb 2010 07:31:50 -0800 DSCN7572, Sat, 13 Feb 2010 07:31:26 -0800
My Flickr Photo Stream | All Photos

Archive for the 'Travel' Category

See Me Speak in 2009

19 Jan . 2009

2009 is shaping up to be a busy year for me. I’m going to be speaking at a number of conferences around the United States, and I hope to meet you at one of them to share a beer and conversation about our craft. 

Here’s where I’ll be speaking:

February 3, 2009: Web Directions North at Denver, CO 

Ed Directions, a highly focused, in depth whole day symposium aims to address the challenges of educating web professionals, by helping teachers, trainers, course and curriculum developers, and others in the education field keep abreast with the latest developments in standards and best practice, and to develop and deliver the best possible curricula and courses.

 

March 16th, 2009: No Web Professional Left Behind at SxSW Interactive

Far too often, students aspiring to be web professionals leave school with a degree yet without adequate training to prepare them for the real world. The Web Standards Project (WaSP) announces a living curriculum to help schools, colleges and universities bridge the gap between educators and industry best practices.

 

April 28th, 2009: Social CMS at Voices That Matter: Web Design

Rather than locking down your content by publishing in one place, learn to use the power of social networking tools to broadcast your content widely and improve findability.

 

May 5th, 2009: Findability Bliss Through Web Standards at An Event Apart Seattle

Connecting with your audience is objective number one for any website. Findability—the discipline of helping users discover the content they seek—not only helps businesses get their message out, but it improves the user experience, too. The secret to attaining findability bliss, both with search engines and beyond, lies in the wisdom of web standards.

 

June 23th, 2009: Findability Bliss Through Web Standards at An Event Apart Boston

Connecting with your audience is objective number one for any website. Findability—the discipline of helping users discover the content they seek—not only helps businesses get their message out, but it improves the user experience, too. The secret to attaining findability bliss, both with search engines and beyond, lies in the wisdom of web standards.

Route du Vin

10 Sep . 2006

Last weekend I visited Strasbourg and Colmar France, and traveled down the Route du Vin, a road that traverses the vineyards of Alsace. Alsace is right on the boarder of France and Germany, and has switched nationalities many times in the past 100 years. 90% of Alsacian wine is white, with a small portion the red Pinot Noir. I got to taste quite a few of them including two Riesling, two Gew?ºrztraminer, two Pinot Gris, and one Pinot Noir. The Route du Vin is filled with both small family-run wineries, and larger, internationally known ones.

Dopff Gwurztraminer Wine

Our first stop was Dopff au Moulin, an ancient vineyard farmed by the same family for over 400 years. We got a primer on wine making and tasting, got to see the perfectly manicured vineyards (I snuck a taste of the ripe grapes off the vine), and then we were treated to a tasting. Our host lined up glasses on a bar, and poured three different wines for us to compare. Light cake cleansed our palettes between tastings. My favorite was the Gew?ºrztraminer, a spicy, floral wine with a complex flavor.

Dupff Vineyard

Gwurztraminer Grapes

Wine tasting at Dopff au Moulin winery

Cake at wine tasting at Dopff au Moulin winery

Afterwards we cruised down the road to a smaller winery called Allimant-Laugner. We got to see the giant oak casks where the wine is aged after fermentation, which were empty in anticipation of the harvest in just a couple of weeks. After getting educated on the wine making process, we headed in to do some more tasting. This time we tasted 4 wines, one of which was the Pinot Noir. We were all swirling our glasses, observing color, sniffing, and swishing the wine in our mouths like tourists pros.

As we drove back home we passed many abandoned castles atop hilly vineyards, reminders of the long history of Alsacian wine.
Oak barrels of wine at Allimant-Laungner winery

Castle atop hill in Alsacian region of France on Route du Vin

Baden Baden Horse Races

05 Sep . 2006

Baden Baden is famous for two things, spas and horse racing. Friday I was lucky enough to experience half of their luxuries at the Internationale Galopprennen horse races where fine suits and big hats were the standard of the day. High rollers arrived in Mercedes, Porsches, and even helicopters to place their bets on Europe’s finest thoroughbreds.

I had the opportunity to meet one trainer with 30 horses competing, who shared insight about the races (although no hot picks), the training process, and how the horses get prepared for racing. If all goes well, he will be at Churchill Downs for the Breeder’s Cup this November.

Baden Baden horse races

Big hat lady assesing horses before race

Before each race the horses are walked in a show area before the crowd where spectators can size up the competition in order to make an educated decision of who to bet on. Diminutive jockey’s pass through the crowd in colorful attire signing autographs before joining their horses. Gamblers fill out their betting cards then stroll to the booths to slap their money down. There are all sorts of betting options such as betting on a horse to win, place in the top three, or the more complicated route to bet a combination of horses to place first second and third. Small bets are just as welcome as large ones.

Placing bets on horse races at Baden Baden

Race lengths vary from 1400 meter sprints to 4150 meter marathons. The starting gates are moved accordingly to accommodate the race length.

Baden Baden horse races

The excitement of the crowd as a race is about to start is palpable, some even said they got goose bumps as the starting bell rang. Many races were all but clinched until a come from behind rider dashed past the pack on the final straight-away to claim a dramatic victory.

After each race, the horses cool down a bit then trot their rider through the crowd to the winner’s circle where they meet their patrons to receive their prize.

Baden Baden horse races

There were many things I learned at the horse races that day, but perhaps the most valuable lesson was that I am a better spectator of the sport than a gambler!

Ready for Baden Baden horse races

Long Night of Museums

29 Aug . 2006

Saturday evening was Lange Nacht der Museen here in Berlin, an annual event that opens the doors to all of the cities major cultural institutions late into the night. Special performances and events take place in and around the museums including art and music performances, poetry readings, special exhibitions, guided tours, and activities for children. For 12 euros, you can get into as many museums as you like, all of which are linked together by a bus system shuttling visitors from place to place as part of their admission fare.

Long Night of Museums

The events outside the museums were every bit as engaging as what was inside. At the Gem?§ldegalerie, an impressive pyrotechnic display lured visitors from afar to the museum. Classical and contemporary music ignited the space while flamethrower devices atop the roof and around the museum shot streams of fire into the air in time. A large flamethrower array burst a massive fiery charge above the crowd at the crescendo of songs.

Media Facade at Potsdamer Platz

At Potsdamer Platz, a building facade was transformed into a screen displaying media art works. Giant florescent bulbs in circular and linear shapes serve as massive pixels of the display. I stood mesmerized by the imagery for some time.

A highlight of the evening for me was an installation by Cai Guo-Qiang entitled Head On at the Deutsche Guggenheim. A large drawing of swirling dust and silhouettes of wolves begins the piece. In front of it stands a lone, snarling wolf, poised to spring forward into a large pack of wolves running, and leaping in an arch above the ground, ultimately crashing into a glass wall. Each wolf is quite carefully crafted with what appears to be real fur. The piece captures the motion of the pack suspending dozens of wolves in mid air until their bizarre demise at the wall.

Cai Guo-Qiang: Head On at Deutsche Guggenheim

Cai Guo-Qiang: Head On at Deutsche Guggenheim

Cai Guo-Qiang: Head On at Deutsche Guggenheim

The International City of Geneva, Switzerland

26 Aug . 2006

I recently spent and extended, 5-day weekend in the beautiful city of Geneva, Switzerland. The city is situated at the base of the Alps on Lake Geneva, a crystal clear, chilly body of water fed by the melting snow from the surrounding mountain range. A swim in the lake will certainly wake you up! Geneva is one of the world’s most international cities as it is home to the United Nations in Europe, the Red Cross, the World Intellectual Property Organization, the World Trade, Organization, and the list goes on. Walking down street you might encounter visitors from dozens of countries in a single block.

Lake Geneva panorama

On a clear day you can see Europe’s tallest maintain peak, Mont Blanc. An impressive 450 feet tall fountain jets out of Lake Geneva powered by two 2000 hoarse-power engines, which claimed the life of their creator when it was first turned on. The narrow streets of the old city make for pleasant exploring, where you will find shops and cafe of all kinds. Of course there are plenty of fancy Swiss chocolate shops with tempting displays of the finest sweets in the world.

Geneva giant chess, Old timers

Geneva giant chess, Old timers

I spent a good portion of a day riding a rented bike around the city, and then stopped by a park that had giant chessboards where old men sat around contemplating intense games. In the early afternoon I watched a fierce battle between two exceptionally talented players. One a refined, slow moving character smoked with legs crossed as he coolly surveyed the board behind mirrored sunglasses. The other was a grizzled bear that preferred to observe the game by walking amongst the pieces. I returned to the park late that night to find the same two opponents still locked in fierce battle. I challenged my friend Martin to a match, in which I crushed him using some of the strategy I had learned from watching the two pros play. (Okay, Martin beat me earlier that day, so we were then even.)

Geneva giant chess

Geneva giant chess

Geneva giant chess

I spent some time in a paddleboat on the lake taking it easy, and nearly had an unpleasant run in with the Geneva fountain. Martin and Nicole narrate in this video, which might give you some idea of just how giant this thing really is.