Communication Arts has released their Interactive Annual featuring some of this years best design on the web. The two winners that stand out the most in my eyes are Veer in the business category and Churchill And The Great Republic in the info design category. Veer is quite deserving of the honor for their elegant advertising, intuitive shopping process, and overall excellence in delivering an enjoyable, inspiring user experience. Their sales pitch is never gimmicky, its just useful information, and useful products. They are one of the few online businesses (besides Threadless) whose marketing is transparently suspended in a dedicated community of people who love design. Oh, and their design ain’t bad either.
Master story tellers Terra Incognita are the designers of Churchill And The Great Republic, yet another thoughtfully conceived project in their impressive portfolio. Their work is the gold standard for the successful integration of media to deliver complex stories that somehow seem so simple. They create passive paths through their content where a viewer can sit back and be entertained, or hop off the trolley at any point to investigate things more closely. Bart Marable, the humble genius who founded the company in 1995 and steers the ship as the creative director, was previously a guest lecturer at The Art Institute of Atlanta where I teach, and left quite an impression with the students and faculty in the Interactive Media Design department as a master of his craft yet modest and ready to share. It’s refreshing to encounter such a successful designer that hasn’t become drunk on his own ego. His articles about interactive story telling are great.
There are many more quality selections in the Communication Arts Interactive Annual from which to gain inspiration. The common theme in all projects is that concept drives great design.