Aarron Walter

At SXSW last year I met Michael Nolan – senior acquisitions editor for Peachpit Press – and pitched him my idea for the book Building Findable Websites. Almost one year later the book is in print and on its way to a bookstore near you. read on »

In preparation for An Event Apart New Orleans where I’ll be speaking about how to make websites more findable with web standards, Jeffrey Zeldman conducted a brief interview with me consisting of just one, simple question.

An Event Apart is a brilliantly inspiring conference series crafted by Jeffrey Zeldman and Eric Meyer that provides attendees with a deeper understanding of web standards and emerging best practices in web design and development. They’ve recently published the schedule and list of speakers for 2008, and I’m happy to say I’ll be sharing the stage with Zeldman, Meyer, and a host of Web luminaries in New Orleans.

As I have been wrapping up the final chapters of the book, some really kind support has been coming in from some folks I hold in high esteem. When conceptualizing Building Findable Web Sites: Web Standards SEO and Beyond I had hoped to create a natural continuation of Peter Morville’s Ambient Findability and Jeffrey Zeldman’s Designing With Web Standards with plenty of practical, real-world-ready examples to illustrate what it takes to make web sites more findable using web standards best practices.

As I’ve mentioned previously on this blog, I’m currently working on a book to be published by New Riders called Building Findable Web Sites: Web Standards SEO and Beyond. I’ve been teaching a course at The Art Institute of Atlanta called Findability, which teaches students practical solutions for creating findable web content that draws in viewers, and encourages repeat traffic. While researching and developing the course I realized that most of the conversation around the topic is either very theory focused with little practical advice or very SEO/marketing focused appealing to business-minded readers with little knowledge of the way web sites are planned and built.