“Companies waste fortunes seeking a magic bullet for Search Engine Optimization. But the keys to honest, effective web findability are appropriate writing and semantic markup. Aarron Walter’s wonderfully lucid and informative book tells everything you need to know to get your web content (or your client’s) in front of as many appreciative readers as possible.”
- Jeffrey Zeldman, founder, Happy Cog Studios author, Designing With Web Standards, 2nd Edition
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User Experience Designer Robert Hoekman Jr has written a pair of wonderfully lucid books that examine best practices in interaction design. In Designing the Obvious, and Designing the Moment, Hoekman extolls the virtues of understanding specific user tasks rather than generalized user personas. It’s easiest to design usable interfaces when the activity it serves is clearly understood.
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To celebrate the release of my new book Building Findable Websites: Web Standards SEO and Beyond, I’m giving away an autographed copy to one lucky winner.
At SXSW last year I met Michael Nolan – senior acquisitions editor for Peachpit Press – and pitched him my idea for the book Building Findable Websites. Almost one year later the book is in print and on its way to a bookstore near you. (more…)
As I have been wrapping up the final chapters of the book, some really kind support has been coming in from some folks I hold in high esteem. When conceptualizing Building Findable Web Sites: Web Standards SEO and Beyond I had hoped to create a natural continuation of Peter Morville’s Ambient Findability and Jeffrey Zeldman’s Designing With Web Standards with plenty of practical, real-world-ready examples to illustrate what it takes to make web sites more findable using web standards best practices. (more…)
As I’ve mentioned previously on this blog, I’m currently working on a book to be published by New Riders called Building Findable Web Sites: Web Standards SEO and Beyond. I’ve been teaching a course at The Art Institute of Atlanta called Findability, which teaches students practical solutions for creating findable web content that draws in viewers, and encourages repeat traffic. While researching and developing the course I realized that most of the conversation around the topic is either very theory focused with little practical advice or very SEO/marketing focused appealing to business-minded readers with little knowledge of the way web sites are planned and built. (more…)