1. Aarron Walter

  2. Author

    Building Findable Websites: Web Standards SEO and Beyond

    Building Findable Websites: Web Standards SEO and Beyond by Aarron Walter

    This is not another SEO book written for marketing professionals. In this book you’ll find practical advice and examples for people who build websites hoping that they’ll reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how websites should be built to accomplish these simple, yet indispensable goals:

    • Help more people find your site
    • Help users find content within your site
    • Encourage return visits

    The path this book travels towards findable websites passes through the villages of web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind each of these contemporary technologies and real world examples presented in this book, illustrating that you don’t have to compromise the rich user experience in order to create search engine friendly, findable websites.

    web standards = improved search traffic = more successful sites

    What People Are Saying

    Information that’s hard to find will remain information that’s hardly found. In Building Findable Web Sites, Aarron Walter provides an invaluable guide to avoiding obscurity on today’s cluttered Web.
    Peter Morville
    Semantic Studios author, Ambient Findability
    Companies waste fortunes seeking a magic bullet for Search Engine Optimization. But the keys to honest, effective web findability are appropriate writing and semantic markup. Aarron Walter’s wonderfully lucid and informative book tells everything you need to know to get your web content (or your client’s) in front of as many appreciative readers as possible.
    Jeffrey Zeldman
    founder, Happy Cog Studios author, Designing With Web Standards
    If you optimize for people, which usually involves producing well marked-up relevant content, then you will get the approval of the ‘bots and algorithms by default …because that’s exactly the kind of content that they are trying to find and rank. This is the approach taken by Aarron Walter in his excellent book Building Findable Websites.
    Jeremy Keith
    co-founder, Clearleft author, Bulletproof Ajax

    Read Reviews of the Book Elsewhere

  3. SEO and Beyond: A Holistic Approach to Findability

    SEO and Beyond: A Holistic Approach to Findability

    Join me in my design studio as I demonstrate a holistic approach to building findable websites. The video shows web designers and developers how to help their audience find their web content and rediscover it later. Viewers will learn the basic concepts behind SEO and findability, as well as practical web standards by watching me take a real world project from paper to pixel.

    The video will help you:

    • Improve your websites by taking a holistic approach to planning, designing, and developing.
    • Improve the findability of your websites using web standards.
    • Avoid making simple mistakes that impact findability.

  4. Other Publications