Photo credit: Norman Posselt
I love leading creative teams to achieve their full potential.
Hi. I’m Aarron Walter.
I’ve spent 15 years leading teams to success at organizations like Mailchimp, InVision, and Resolve to Save Lives. I’m also a trusted voice in the design industry as an author, consultant, and co-host of one of the most popular design podcasts.
A brief history
Director of UX, GM of New Products, VP of R&D
2008-2016
VP of Design Education, Content
2016-2020
Director of Product, US COVID Response
2020-2022
My work
I’ve made significant impact at each organization I’ve served. I’ve grown revenue, established essential infrastructure, shaped brands, hired and cultivated talent, built new teams, and led the creation of life saving products. Jump into my work below to learn more.
My most recent book
Products can be more than functional—they can engage our emotions.
Emotionally engaging products change the human experience and in doing so create value for customers and companies alike. The second edition of my popular book, Designing for Emotion, presents the principles and methods that have helped companies design successful products by inspiring trust, reducing fear and anxiety, creating a sense of belonging, and delighting at just the right moments.
Available in paperback and ebook formats
I live in Athens, GA with my wife Jamie and sons Olivier and Bellamy. Aren’t they cute?
A bit about me
Learning is my great passion and it guides how I spend my time. I’m an avid reader, I tinker on the guitar, I love to cook, and even though I’m not very good good at it, I can’t stop playing chess. I co-host two podcasts—Design Better and Reconsidering—as an excuse to learn from smart people.