Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
Jonathan Ive, from the book, Steve Jobs, by Walter Isaacson
tagged: apple, Design, jonathan-ive, simplicity, ux
http://aarronwalter.com/2012/01/23/jonathan-ive-on-simplicity/
“@aarron: Jonathan Ive On Simplicity http://t.co/l0tjDCRD” This small paragraph is brimming with design genius.
Jonathan Ive On Simplicity | Aarron Walter http://t.co/CWlw57Gt via @aarron
Johnny Ive over simplicity: http://t.co/lFtUAQPt #inspirerend
RT @aarron Jonathan Ive On Simplicity http://t.co/bZ35xqEy
Jonathan Ive on simplicity http://t.co/GNBw0wt0
Delicious: Jonathan Ive On Simplicity | Aarron Walter: http://t.co/hftDVJT2 [design thinking]
Jonathan Ive On Simplicity.
http://t.co/qH3h79Rd
RT @eHealthStrat: Jonathan Ive on simplicity http://t.co/C9PRV4bT #KISS
“…digging through the depth of the complexity.” Jonathan Ive On Simplicity | Aarron Walter http://t.co/IETXhNU4 via @aarron
Jonathan Ive on Simplicity: “Why do we assume that simple is good? Because with physical products, we hav…” via @aarron http://t.co/IYN4MMKU
Jonathan Ive On Simplicity http://t.co/a3liB69Z vía @varisb
Jony Ive on simplicity. http://t.co/G0rMnoGK
Great quote and, funnily enough, we were having a chat about this in our office the other day. We’re having the pleasure of collaborating on a web site with a highly experienced and respected UK designer and we were delighted to hear this thoughts on keeping branding and designs ‘simple’, to which we wholeheartedly agreed. I think the more you can strip something back to the core components and true essence of what you’re trying to achieve, the less clutter there is and the less there is to distract people away from the real message.
@Gordon McLachlan Agreed. Also, the easiest way to identify the core components of your project is to make it mobile first, if the project requires it. Who is the UK Designer?