Nearly four years ago I stumbled onto a topic that I just can’t get off my mind. As we’ve started to share more of our personal lives online and the barriers of our public personas have begun to crumble, we’ve started speaking with a more authentic voice. The blurred line between personal and professional is starting to influence our expectations of the products and services we seek.
The sites, products, and brands that resonate most with people today are the ones that are human, honest and have a clear personality. It’s through personality and emotion that companies are forging real relationships with their customers and standing out in a sea of competitors. You don’t have to take my word for it, though. There are others in the UX community and even in the VC and startup communities that are seeing a serious shift towards designing for emotion.
I’ve been wondering, how should designers, startups, UX folks and companies rethink how they present themselves and become more human? How do we go about making products feel like people? How do transcend usability and create experiences that are delightful? These are the questions that sparked the research and ideas presented in my new book, Designing for Emotion.
Packed into this tiny, purple volume you’ll find core principles of psychology, a plethora of case studies, techniques that will help you make a human connection through design and data that will convince skeptical management. This book is the culmination of four years of experimenting with emotional design in my work, more than a year of research, and countless interviews with other web and product designers who are uncovering new connections between design and emotion.
It’s so gratifying to hold the culmination of these efforts in my hands, and how cool it is to see it on tablet devices too. French, Korean, and Russian readers will be happy to know that translations are in the works.
I have endless hugs and high fives for the brilliant folks that helped me craft this book. Jeffrey, Mandy, Jason, Krista, Rob, Whitney, Rose and Jared, I thank you for making this little purple book sing.
I hope you enjoy Designing for Emotion, and I hope it inspires your work. I’d love to hear your thoughts on the book and your perspective on emotional design.
It’s an honor to publish with A Book Apart, but it’s twice as nice to have Designing for Emotion launch along side Mobile First by Luke Wroblewski. The mobile experience is no longer a “nice to have” feature in a project. It’s essential. Luke’s book will walk you through core mobile design strategies and help you see how central mobile design is to all interface design. It’s an amazing book that I am certain you’ll enjoy.