Findability/SEO Cheat Sheet: Quick Guide to Web Standards SEO
free findability strategy cheat sheet [PDF 200k]When I was researching my book, I asked a group of my students at The Art Institute of Atlanta what sorts of content they’d hope to find in a book exploring findability and SEO through web standards. Thinking like students with limited time to work on their projects, they all agreed that “the book should include coverage of what needs to be prioritized, and what can be done later if you run out of time”. Brilliant idea! I never would have thought of that. Well it’s covered in chapter 9 thanks to them.
As I was running through my table of contents with them, they pointed out that it’s all useful info, but it would be nice if there were a quick reference that you could just print out and keep nearby as you start new projects. That way you don’t miss any of the important stuff you should be doing to make your site findable.
I’ve created what I think is a pretty comprehensive findability strategy cheat sheet that will guide you through all of the stuff you should be doing when creating new websites or even redesign existing ones. All of the advice follows industry best practices and web standards, and have references to the places in my book or in the 5 free online chapters where you’ll find detailed explanation and examples of how to do this stuff.
I hope you find it useful!





Hi Aaron, great cheatsheet and thanks for putting it together… funny is that I was looking for this exact thing a few days ago as I read the blog post [http://tinyurl.com/5slotf] of Federico Zoufaly, program manager of Aggiorno [http://www.aggiorno.com] on Google and the quality of markup.
Also as a follow up we came out with this little video [http://tinyurl.com/6djth6] on what if Google were an attractive girl, I think it could illustrate great some of the tips in your sheet
Aggiorno is currently available only for Visual Studio but we are working on an alternative soon-to-be announced for all of the other people in the community doing web development outside Visual Studio, which pretty much automate some of the tips in that sheet, it will be great to know what you think about them.
I wrote about it a couple of weeks ago in my blog [http://tinyurl.com/5fwunp]
Cheers!
- Samiq.
July 29th, 2008 at 7:08 pmThanks for sharing this, it’s a great supplement to the book.
July 30th, 2008 at 12:09 amThank you for the cheat sheet Aarron. This will be helpful for a lot of projects.
August 8th, 2008 at 11:23 am[...] Aarron Walter’s book, Building Findable Websites. Today I’ve noticed he posted a findability cheat sheet on his website which is not only an excellent quick checklist for managing websites but also gives [...]
October 7th, 2008 at 10:12 am[...] on SlideShare, Findability: Going Beyond SEO, is perfect. Aarron Walter has presented a comprehensive findability checklist as [...]
December 2nd, 2008 at 5:32 pmThanks for cheatsheet man. It is going to help me and other people a lot.
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August 23rd, 2009 at 12:47 am[...] their websites…more traffic! He also has a handy little resource on his website that is a findability/SEO cheat sheet. It is basically a handy quick reference for how to go about optimizing your site to make it as [...]
November 5th, 2009 at 8:54 amWow! This is one of the best checklists I’ve seen for SEO and Web Standards. Thanks for sharing it and introducing me to your book.
January 5th, 2010 at 5:33 pm