Aarron Walter

A List Apart recently published an article I wrote entitled Findability, the Orphan of the Web Design Industry. It’s a story of a sadly neglected little boy named Findability whose siblings―Information Architecture, Usability, Project Management, Design, and Development― all garner ample attention from folks in a web design agency while he remains unnoticed despite his essential role to the success of all projects.

It’s a tongue in cheek piece with a sense of humor that attempts to bring our attention back to what’s most important in our work―connecting with our audience. That’s what findability is all about. Using the many techniques explained in my book we can plan, design, and build more findable websites. For findability to be done well it requires buy in from all involved in the project life cycle, which is the premise of the article.

tagged: a list apart, article, Findability, SEO