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Aarron Walter

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My Book: Building Findable Websites

Building Findable Websites: Web Standards, SEO, and Beyond
Building Findable Websites: Web Standards, SEO, and Beyond
Aarron Walter
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Companies waste fortunes seeking a magic bullet for Search Engine Optimization. But the keys to honest, effective web findability are appropriate writing and semantic markup. Aarron Walter’s wonderfully lucid and informative book tells everything you need to know to get your web content (or your client’s) in front of as many appreciative readers as possible.

- Jeffrey Zeldman, founder, Happy Cog Studios author, Designing With Web Standards, 2nd Edition

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Findability in A List Apart Issue 255

27 Mar . 2008

A List Apart recently published an article I wrote entitled Findability, the Orphan of the Web Design Industry. It’s a story of a sadly neglected little boy named Findability whose siblings―Information Architecture, Usability, Project Management, Design, and Development― all garner ample attention from folks in a web design agency while he remains unnoticed despite his essential role to the success of all projects.

It’s a tongue in cheek piece with a sense of humor that attempts to bring our attention back to what’s most important in our work―connecting with our audience. That’s what findability is all about. Using the many techniques explained in my book we can plan, design, and build more findable websites. For findability to be done well it requires buy in from all involved in the project life cycle, which is the premise of the article.

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One Response to “Findability in A List Apart Issue 255”

  1. S. Martin Says:

    Congrats on all of your recent successes and publishings. Looking forward to your book!

    Great article. Keep fighting the good fight.

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