Win an Autographed Copy of Building Findable Websites
To celebrate the release of my new book Building Findable Websites: Web Standards SEO and Beyond, I’m giving away an autographed copy to one lucky winner.
To enter simply head on over to Facebook and join the Building Findable Websites group. Once you’ve joined post your favorite ideas, tips, and/or tricks to making websites findable in the discussion thread entitled “The one thing you can do to help the findability of your site is … ”.
If you’re not the Facebook type then post your findability ideas as a comment on this blog post and you’ll be added to the drawing. A winner will be selected at random on April 7th, 2008 so get your entry in beforehand. I’ll announce the winner right here and will ship the book directly to the lucky devil’s doorstep.
Good luck and may the force be with you!
ahah, whatever you do, don’t pay the $300 “optimization fee” when you can add metatags.
March 12th, 2008 at 3:25 pm“The one thing you can do to help the findability of your site is … to keep your language simple.
March 25th, 2008 at 8:42 amBuild sites to W3C Web Standards with at least priority 2 accessibility and put any scripts/ stylesheets in external files to remove the clutter.
March 26th, 2008 at 4:43 pmContent.
March 27th, 2008 at 2:19 pmContent is KING! If it is relevant to what you’re audience is searching for, findability should not be a problem. I also agree with Stuart in that your site should be built to W3C Web Standards specs. Furthermore, I personally like to omit as much formatting from the HTML/XHTML as possible. Thus frees the eye of clutter and allows greater control over styling via the style sheet. Let the document display as it should. Control the design elsewhere via CSS etc.
Have big ears! Listen very carefully to your client - they know their industry and its target audience far better than you. Then use this knowledge as the foundations on which to build your findability strategy.
April 5th, 2008 at 1:10 pmWrite content and develop keywords based on the vocabulary of an audience unfamiliar with your industry, service or product. Make it findable for those that don’t know how to look for it.
April 16th, 2008 at 12:48 pm