I recently had the wonderful opportunity to speak to the folks at Macquarium, an award wining interactive design firm located in downtown Atlanta, GA. They do amazing work, and are cool people to boot. The title of my talk was Findability: the Common Thread, and it explored how Findability touches each step of the project lifecycle. With an audience filled with diverse talents in Information Architecture, development, design, copywriting, photography, Usability, Accessibility and project management, my goal was to provide everyone a relevant perspective on the topic and how it relates to the work they do everyday. Findability is the common thread in which all members of a professional web team share responsibility, and can ultimately help drive more traffic to a site, help people find what they were looking for once they‚Äôve arrived, and bring them back again. The net result of an effective Findability initiative is increased ROI (title: return on investment) for the client, and a broader dissemination of their message.
Here are the slides and audio from the talk, which are also archived in the resources section.
I’m currently working on a book for New Riders titled Building Findable Web Sites: Web Standards SEO and Beyond that, as the title suggests, looks at Findability solutions from the developer’s perspective, providing code examples, and best practices. It will be released in February of 2008.