Designer, Email Marketing guru, and co-founder of MailChimp.com, Ben Chestnut spoke to my Findability class in January offering some great advice for building successful email campaigns. Ben talked about what makes a good message subject line, and set us straight on the ethics of sending messages to customers. He is a wealth of knowledge on the subject as he is on the front lines daily building email campaigns, and helping hundreds of¬† Mail Chimp customers do the same. Ben’s lecture was video taped by Digital Film Production student Tammy Pasely and her film crew peers (many thanks guys).