This past quarter I taught a class called Findability at The Art Institute of Atlanta, in which we explored practical strategies for how to build web sites that are findable, and will draw traffic back. You can take a look at some of the student projects that have come from this course in the teaching section of this site.
Bill Flitter, the co-founder of Pheedo gave an online interview for the class that fit nicely with our course conversations. Pheedo provides a number of RSS advertising services, delivering ads that are relevant to the content they accompany. Bill shared some interesting observations about how advertising in RSS offers a more personal and unique experience for consumers, and advertisers alike. Bill spoke via Skype, which was recorded and can be downloaded below.
