Aarron Walter

A recent article entitled “Web Design is 95% Typography” has sparked a great deal of discussion about the importance of typography in web design. This is not necessarily a revalation, but the article does make an interesting connection between typography and information design. The author points out

“95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.”

This statistic nicely illustrates the importance of strong typographic design in order to deliver clear information design. One site the article mentions as exemplary in information and typographic design is Subtraction, which I have long admired as it’s very hard to pull of a black and white design using color so sparingly. The information hierarchy is always clear and logical; the design is functional and attractive.

Of course the recent A List Apart redesign is also mentioned as an example of strong typographic design. Jason Santa Maria got his inspiration for the design from classic book layouts. The Morning News is a site that is not mentioned that I think is quite good at delivering a lot of content in an elegant and functional manor through good typographic design.

Written 1 year, 9 months ago in Typography, User Science. | Respond | Comments Feed: RSS 2.0 | Trackback